JBS is Destroying Amazon Rainforest

Don’t be fooled by the cover:
Deforestation is in JBS’s DNA

The world is in the midst of a climate crisis and deforestation is a major driver of climate change. JBS, the world’s biggest meat company, claims to be serious about climate action with its “net zero policy.”

But net zero is not zero. This company continues to drive deforestation in Brazil to expand its global business, and has made it clear that it will continue to accept deforestation in its supply chain for another 14 years.

As Brazilian President Jair Bolsonaro races to push through legislation that will dismantle environmental protections, legalise many forms of land grabbing and strip Indigenous Peoples of their land and rights, JBS remains conspicuously silent.

Supermarkets and banks that do business with the company must drop JBS now.

© Christian Braga / Greenpeace

Who is responsible?

The food, leather and financial sectors all have a role in allowing JBS to get away with its destructive business model. JBS’s customers and financial backers must stop funding the climate crisis. They have the power to say no to all forms of deforestation in their supply chains and investment portfolios.

Tesco buys meat from forest-destroying JBS



From burgers to bacon and chicken breasts, JBS products end up on supermarket shelves across the world. Many of the retailers, such as Tesco, have deforestation-free commitments in place, yet continue to source products from JBS-owned companies like Moy Park.



Leather is a vital and valuable part of the cattle industry. The value of the Brazilian leather industry alone is estimated at over $50 billion and 80% of Brazil’s leather from cattle is exported and used in the car, furniture and fashion industries. JBS Couros is the world’s largest producer of leather.



JBS is reliant on investors and lenders to finance its ever-expanding operations. Like supermarkets, many of their financial backers have deforestation-free commitments but are actively funding deforestation and climate pollution by continuing to finance the company. Over a third of JBS’s financial backing comes from European banks like Santander.


JBS is greenwashing
its forest-destroying

JBS’s latest green PR spin can’t change the facts: the company is destroying Brazilian forests, savannahs and wetlands. Supermarkets and banks can stop this. JBS gets away with it because retailers and banks are ignoring the company’s environmental destruction, criminal behaviour and corruption scandals. JBS’s “commitments” don’t match the reality — here’s how:

© Christian Braga / Greenpeace

What's the
real cost?


The food system is responsible for approximately a third of global greenhouse gas emissions and the livestock sector is a significant driver of the food sector’s climate pollution.


When forests are destroyed, so too are the homes and habitats of unique plant and animal species. The Amazon is one of the most biodiverse places on Earth and the neighbouring Cerrado region, where much destruction occurs, is a tropical savannah ecosystem that is home to 5% of the world’s plants and animals.

JBS is causing deforestationForests

The cattle industry is the biggest driver of deforestation in the Amazon. When land is deforested and cleared of vegetation to grow animal feed and raise livestock, it contributes to greenhouse gas emissions. Deforestation is the main driver of emissions in Brazil today, followed by the agriculture sector.


Indigenous Peoples protect 80% of global biodiversity. In Latin America, rates of deforestation are significantly lower in indigenous protected lands. But the land, rights, livelihoods and cultures of Indigenous Peoples are under attack, particularly from land grabbers who want to clear forests for cattle, pasture or cash crops.


The Amazon and other ecosystems contain huge numbers of viruses. By destroying forests, people and livestock are brought into closer contact with wild animals and the unique diseases they may carry, putting us at risk of future pandemics.

© Christian Braga / Greenpeace

What is the solution?

Financing and buying from JBS is risky business. The supermarkets and financiers propping up JBS-owned companies must drop the world’s biggest meatpacker now.

Drop JBS or go for Sustainable Food



Supermarkets like Tesco need to drop all forest destroyers and stop selling meat from the JBS group.

Drop JBS and go for Sustainable Leather



Car companies, furniture makers and fashion retailers must stop sourcing leather from JBS. Research shows that brands like Volkswagen and BMW run a high-risk of contributing to Brazilian deforestation.

Drop JBS and go for Sustainable Food



JBS’s financial backers must stop bankrolling the company’s expansion and divest now.

In the news

Deforestation and the destruction of the Amazon are making headlines as the Brazilian government attempts to roll-back environmental protections and curtail Indigenous Peoples’ rights. Supermarkets have spoken out in the media about the risks of these new laws to the environment and their supply chains. But they need to practice what they preach and cut all ties with forest destroyers now.

Find out more

JBS’s continued links to forest destruction and broken promises have been called out by numerous NGOs. Read more here:

Drop JBS

is supported by Feedback, Greenpeace UK, Mighty Earth and BankTrack.

Drop JBS is supported by Feedback

BankTrack supports Drop JBS campaign